Milwaukee, WI – Assurant Health, a leading national provider of Individual Medical, Small Group and Specialty health insurance products, announced today the underwriting arm known as Fortis Insurance Company, will return to the long-established, trusted, Time Insurance Company name.
As health insurance choices grow increasingly complex, the Time Insurance Company gives insurance brokers and their customers a venerable name they can recognize and respect. The Time Insurance Company remains committed to providing innovative, market-driven products and innovations such as Health Savings Accounts (HSAs) and its new RightStart™ affordable individual medical policies. It also offers brokers a growing number of cutting-edge tools and training opportunities that make these products easy to understand and sell.
The reintroduction of the Time Insurance Company comes at a time of unprecedented focus on health insurance by consumers and employers. This interest is driving the meteoric growth of non-traditional products like Health Savings Accounts, where Assurant Health is a market leader. Since providing the country’s first HSA, the company has received more than 200,000 applications so far, 40 percent from individuals with no prior medical coverage.
The Time Insurance Company has earned the trust and confidence of brokers and consumers alike since April 8, 1892, when it wrote its first policy in La Crosse, Wisconsin, as La Crosse Mutual Aid Association. Its “Time” policies initially provided disability insurance, more commonly referred to as “Sickness and Accident Insurance.”
As it evolved, the Time Insurance Company relocated from La Crosse, Wisconsin to Milwaukee; introduced new products; became Fortis Health; and under the Fortis Health name grew into the leading national provider of Individual Medical insurance.
“Throughout its history, the Time Insurance Company has always been known for supporting our agents, our customers and our community. A century later its insurance options are more valuable than ever,” said Laura Hohing, Senior Vice President, Sales. “This change reiterates that Time is on your side when you need us.”
For more than 113 years, the Time Insurance Company has maintained a solid reputation for high quality products, financial stability and a commitment to the health insurance industry. The Time Insurance Company offers a complete portfolio of Individual Medical and Small Group plans, which include Health Savings Accounts, comprehensive major medical plans as well as lower cost major medical plans, Short Term Medical insurance and Health Reimbursement Arrangements.
For more information about the Time Insurance Company and its health insurance products, please visit www.assuranthealth.com.
About Assurant Health
In business since 1892, Assurant Health provides health insurance coverage for more than one million people nationwide. Assurant Health develops and provides a wide range of Individual Medical, Small Group, Short Term and Student health insurance products, as well as non-insurance products. Assurant Health also provides consumer-choice products such as Health Savings Accounts and Health Reimbursement Arrangements. With almost 3,000 employees, Assurant Health is headquartered in Milwaukee, Wisconsin, and has operations offices in Minnesota, Idaho and Florida, as well as sales offices across the country. Assurant Health products are issued and underwritten by Time Insurance Company, John Alden Life Insurance Company and Union Security Insurance Company. The Assurant Health Web site is www.assuranthealth.com.
Assurant Health is part of Assurant, a premier provider of specialized insurance products and related services in North America and selected other markets. Its five key business units – Assurant Employee Benefits, Assurant Health, Assurant Preneed, Assurant Solutions and Assurant Specialty Property – have partnered with clients who are leaders in their industries and have built leadership positions in a number of specialty market segments in the U.S. and selected international markets. Assurant is traded on the New York Stock Exchange under the symbol AIZ. The Assurant Web site is www.assurant.com.